So not only do we have many Brand case studies of how social media can help grow your business, but now we have the Olympics and the presidential elections as well. Social Media has now become a standard piece of the marketing mix.
However, the debate of how to best determine ROI still continues. Listed below are a great article on how to measure ROI On Pinterest and one on the Myths of Social Media ROI.
We are still of the mind that a marketing mix model evaluating all types of brand support together is really the best metric to analyze brand success. Marketing Giants like P&G are taking this approach. However, small businesses are working hard to find the best and most affordable metrics so we are open to new ideas.
What do you think?
3 Myths of Social Media ROI PR Daily