We have really enjoyed all the major league sports playoffs this June. The Stanley cup became rowdy and exciting with the Rangers having a brief run in the playoffs. Then, the NBA Playoffs really “heated up” and was fascinating to watch (pun intended). We loved how the Celtics took it to a lucky game 7 but then lost to the Heat. LeBron James finally delivered the championship in five games this past week. Now, we are into baseball season and can’t wait to see the Atlanta Braves live on this Friday Night.
We are finding more and more women are watching pro-sports and even attending major sporting events. So given this dynamic, why aren’t advertisers jumping on the bandwagon and creating advertising that appeals to both sexes. Women are now responsible for 85% of the household purchases. Even more revealing is that 78% of car purchases are made by women (Vicky Brakl, ceo WOMENK!ND). Since Car Manufacturers still dominate share of ad spending during professional sports games, they should make the most of this new trend to increase volume. What do you think? Hope to see you at the ball park!