We blogged about Amex’s new Synching App to find savings a few weeks ago. The “Apple of Financial Services” now has introduced a campaign to further push the App. Amex’s new membership effect ad calls consumers to action: “to get with it” with social media by one of the kings of social media Aziz Ansari. You can Synch your Amex with Facebook, Four square and Twitter to find savings… Amex has invested heavily in its social media over the last few years. This campaign provides solid advertising to match.
While the ad does not directly target moms, we do find great appeal in the opportunity to simplify our lives with an App that makes shopping faster and easier. Like our friend Robyn Wright of @Robyn’sWorld says “technology is now part of every day life and needs to be embraced”. Let’s allow technology to revolutionize our lives together and enjoy the ride.
- Ad of the Day: American Express (adweek.com)
- How American Express Grows Its Massive Social Media Presence (mashable.com)
- Helpful App from Master Card featured on Facebook (revolutionarymarketingideas.wordpress.com)