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We are recapping an insightful article in PR Daily about when it the best time for Brands to tweet.  Social media campaigns are time-consuming and costly so programs must follow efficient guidelines to gain ROI. As marketers, we currently mine when is the best time of day to advertise on TV against our target audience for maximum reach and frequency so why wouldn’t we do the same for social media? The key takeaway is that Brands need to closely analyze how to maximize twitter reach and impressions. The studies below also point to the importance of tweeting at the end of the week and the weekends. In addition, the article recommends some great tools to analyze the best timing for the tweets.

We will experiment with our tweets and let you know. What do you think?

When should brands tweet for the greatest reach?

By Matthew Royse | Posted: March 27, 2012
We want people to notice our tweets—to read and retweet them—whether they come from a personal Twitteraccount or that of a brand.The subject and wording of a tweet is often (though not always) less important than its timing. Of course, there’s no one-size-fits-all answer for when to tweet, but there’s plenty of research and tools to help you make the most of the Twitter account you manage.Time of dayAccording to data compiled by the marketing firm Lemon.ly, the most traffic on Twitter occurs from 9 to 11 a.m. ET and 1 to 3 p.m. ET. Research from HubSpot’s Dan Zarrella found that the best time to tweet is 5 p.m. ET.The takeaway: Spread your tweets out throughout the day with an emphasis on late afternoon.KISSMetrics pulled data compiled by Zarrella to show the breakdown of tweets in the United States:

• 48 percent of tweets are from the East Coast;
• 33 percent of tweets are from the Central time zone;
• 14 percent are from the West Coast.
• Nearly 80 percent of the U.S. population is located in the Central and Eastern Time zones.

The takeaway: Think East Coast time.

Day of the week

According to Zarrella’s report “How to Get More Clicks on Twitter,” your Twitter links will get the most attention from your followers toward the end of the week and on weekends.

The takeaway: Don’t forget Friday, Saturday, and Sunday.

Tools

Tailoring your tweeting schedule is essential to reaching the greatest number of followers. Here are 13 tools to help you. An asterisk next to the description indicates it’s not free.

1. WhenToTweet helps you determine when most of your followers are online.*

2. TweetWhen shows you the best times to tweet based on your last 1,000 tweets.

3. Tweriod looks at tweets that you and your followers have sent and provides times on when you should tweet.

4. TweetStats  offers a detailed analysis of your best tweeting time.

5. Timely creates a schedule based on your last 199 tweets.

6. Tweue is basically a Twitter queue that will evenly space up to 10 tweets, from 15 minutes to eight hours apart.

7. TweetReports gathers the stats from your top 25 influential followers and analyzes the times when keywords are most discussed, and when you might want to participate in these conversations.

8. Lookacross identifies the best time to reach people.*

9. 14Blocks analyzes your followers’ activities to find out the best times to tweet each day.*

10. Socialflow publishes your content when it will resonate the most with your Twitter followers.*

11. Hootsuite is a Web-based social media dashboard in which you queue up and post updates in a timely fashion.

12. Buffer is an app that enables you to add articles, photos, and videos, and it automatically shares them throughout the day.

13. TweetDeck enables you to schedule tweets and can help you manage your social media platforms.

Frequency is a key part of timing

Timing based on tools and metrics goes just so far, of course. Clumping all your tweets in the 4–5 p.m. hour won’t do much good. To reach your wide array of followers, post at least five times a day, spaced throughout the day according to the analytics above, and your tweets will achieve their maximum impact.

Matthew Royse is a marketing communications manager for a global IT firm in metropolitan Chicago. Read more from Royse at his blog Knowledge Enthusiast. Follow him on Twitter@MattRoyse.