We love featuring Extraordinary women in our blog. Our marketing industry can learn so much from innovative leaders who create new brands that address unmet needs of consumers. Today we lifted insights from Adweek by Ki Mae Heussner. Keep your eyes open for the great work from these superstar women.
Women Who Go Their Own Way
Total parity in boardrooms and C-suites may still be elusive, but a growing number of women entrepreneurs are striking out on their own and showing that they’ve got the chops to launch some kick-ass companies. Below, 10 emerging female-founded startups you should know.
Clara Shih, co-founder and CEO
The social media marketing platform, which launched in early 2011, allows large companies to monitor and ensure their employees engage responsibly with customers on Facebook, Twitter, Google+ and LinkedIn. Already, Hearsay Social powers more than 16,000 social pages and profiles.
Jess Lee, co-founder and CEO
After four years at Google, Lee joined the Polyvore team and has helped build the style site into a formidable global community with its unique fashion-inspired collages. Boasting over 13 million monthly unique visitors and a recent cash infusion of $14 million, fashion editors and e-commerce vendors are taking note.
The Daily Muse
Co-founders: Kathryn Minshew, CEO; Alex Cavoulacos, COO; Melissa McCreery, editor in chief
The founders of this new female-centric job search and content site were among just a handful of women invited to join Y Combinator, a prestigious tech incubator, this winter.
Sarah Lacy, founder and editor in chief
Launched by former TechCrunch editor Lacy in January with $2.5 million in funding, PandoDaily makes no bones about what it aims to be: “the site-of-record for Silicon Valley.”
Vivian Rosenthal, founder and CEO A mobile visionary, Rosenthal founded the augmented reality platform GoldRun in 2010. By melding AR with mobile marketing (think using your phone to locate virtual shoes in a specific real-world location), Rosenthal has partnered with the likes of Nike and Nokia on cool, immersive, highly engaging mobile ad experiences.
Hayley Barna and Katia Beauchamp, co-founders
The Harvard MBAs started Birchbox in 2010 by shipping a couple hundred subscribers curated samples of luxury beauty products, from Ahava to Stila, for just $10 a month. Last August, the duo raised $10.5 million; the beauty business now boasts a subscriber base of more than 100,000.
Lisa Donovan, co-founder
Backed by Google’s $100 million fund to boost production on YouTube, digital production company Maker Studios reaches 33 million subscribers through its more than 250 YouTube channels. Known as LisaNova on YouTube, Donovan alone has amassed 689,656 subscribers and over 177 million video views.
Tara Hunt, co-founder and CEO
As the site says, it’s where people help people shop—as in crowdsourced shopping searches. It relaunched in November as a so-called “Quora for shopping,” and Montreal-based Hunt, a self-proclaimed karaoke addict, recently raised $325,000 in seed funding.
Alexa von Tobel, founder and CEO
Von Tobel took a pass on Wall Street and went straight to Main Street, opting to make personal finance info accessible to women by way of online boot camps, personalized plans and useful digital tools. Since launching in 2009, the site has raised $24.5 million and claims to have helped more than a million women more effectively manage their money.
Deepa Shah, co-founder and vp of user experience
The retail design-focused site features themed verticals from vintage to kids, with a strong editorial voice that curates stylish products. In December, Fab said it raised $40 million in funding from top Silicon Valley VCs, and last month, it announced that its membership had doubled since November to 2 million.
- Women Who Go Their Own Way (adweek.com)
- Marketers, 80 Percent of Pinterest Users Are Female. Is Your Brand There? (she-conomy.com)