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Angie’s list is a service where you can get recommendations on local home repair services. Have you used it? The business model is truly unique as people pay for brand recommendations. In fact, many people continue to renew the service at a rate of 75%.

Per the New York Times, “in many ways, the paid subscription model is an accident of history”. Check out the article in the Times for further history and background on this innovative company.  We will closely monitor this company as it continues to grow and to determine if it makes sense as an advertising vehicle….