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Super Bowl XLV logo

Image via Wikipedia

Revolutionary analytics:  “Saying that Super Bowl XLVI represented a strong marketing tool is stating the obvious, but the big game’s effect was even more obvious in a study of Facebook wall posts from more than 1,400 brands.” –AllFacebook

Below are more Amazing metrics on the Super Bowl from MediaBistro:

  • Super Bowl Sets Records With 111.3 Million TV Viewers, 12,233 Tweets Per Second (Yahoo! News / The Cutline)
  •  TVNewser: The game earned a 47.0 rating and a 71 share, up 2 percent from last year’s 46.0/69 for Super Bowl XLV. And while it was the most-watched program ever, Super Bowl XX in 1986, featuring the Patriots vs. the Bears, earned a higher rating: a 48.3, and a 70 share of the audience.
  • TVSpy: Sunday’s game between the Giants and the Patriots earned record ratings in Boston and drew huge shares in New York, as well as Indianapolis, the game’s host city.
  • SocialTimes: According to Bluefin Labs, Sunday night’s game was the biggest social TV event ever recorded. It didn’t only beat last year’s MTV Video Music Awards’ record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments.
  • AllTwitter: In 2008, the TPS peak during the Super Bowl registered at a humble 27, and last year’s 4,064 Super Bowl TPS, a record for any sporting event at the time, has been tripled just 12 months later.
  • Mashable: According to Networked Insights, which analyzed millions of tweets, 42 percent of the conversation was about the commercials, and 32 percent was related to Madonna and the halftime performance.
  • Wired / Epicenter: “Super Swarm Sunday” was the biggest foursquare check-in of the year. Approximately 350,000 people checked in at Super Bowl events. There were almost 3,000 foursquare users (who actually remembered to check in) at the event itself at Indianapolis’ Lucas Oil Stadium (capacity: 68,000).
  • NYT: With the Giants driving toward their final score of the Super Bowl, NBC’s Cris Collinsworth had what could be described as an analyst’s epiphany. With the Giants on the Patriots’ 11-yard line and barely 90 seconds left, he suggested that if a Giants runner “breaks out,” he should try not to score.
  • Google Blog: Overall, the top trending searches on Google during the game were: Madonna, halftime show, Patriots, Tom Brady, and Giants.  
  • Weekly Standard / The Blog: One of the most popular Super Bowl advertisements Sunday night was the Chrysler ad featuring Clint Eastwood, titled “Halftime in America.” The spot is supposed to be encouraging, as it focuses on the resilience of Detroit. But contrary to what the ad might suggest, the spot was actually filmed in New Orleans and Los Angeles. 
  •  AdAge / Super Bowl: The band OK Go has been among the smartest (and funniest) creators of viral media since its band-on-a-treadmill music video for “Here It Goes Again” exploded in 2006. Sunday it expanded its incomparable viral-video oeuvre (and legend) with “Needing/Getting,” excerpts of which appeared in a Super Bowl ad for the Chevy Sonic — because the video co-stars the car. 
  • AllFacebook: Fans can still vote on their favorite and least-favorite ads through 6 p.m. ET Tuesday using the USA Today Ad Meter application on the Sports on Facebook page. 
  • AdAge / Super Bowl: New York Giants quarterback Eli Manning not only passed his more celebrated brother in Super Bowl titles with a victory Sunday night over the New England Patriots, but he’s also poised to catch up to Peyton Manning on the sports-marketing food chain.
We still think that Dannon Oikos was the big winner!